Something else Six Apart learned from LiveJournal?

From TechCrunch:

Six Apart is launching an advertising network for blogs and will begin offering professional services (design, implementation, development, optimization) after acquiring New York-based creative agency Apperceptive.

The company is now competing with Federated Media Publishing, Glam, the upcoming Technorati ad network and a number of others to get bloggers to join their network. Six Apart has long sold advertising for itself on its network of free blogs on LiveJournal (before it was sold) and Vox. CEO Chris Alden says they have significant experience in grouping like-blogs and selling to large advertisers.